![]() ![]() When both the reliability and speed rankings are combined, ow.ly and bit.ly tie for first place overall, followed by Is.gd and Su.pr. ![]() You can shorten a link right away, although you’ll need to enter a CAPTCHA code. Ow.ly, however, had 100% uptime, and bit.ly came in second with 99.98 percent. Another popular alternative, Ow.ly is a link shortener from the leading social media application known as HootSuite. Even with nearly 80 hours of estimated annual downtime, Tr.im still had 99.10 percent reliability. But when it comes to reliability, Tr.im had nearly twice the estimated yearly downtime as the next worse service ( Twurl). Ow.ly helps you shorten links, measure traffic, and showcase your social media. Tr.im was the third slowest after Cli.gs and Snip.url. A platform that provides a lot of additional functionality for content marketing. The fastest service was actually Is.gd (with an average load time of 163 milliseconds), followed by bit.ly (261 milliseconds) and ow.ly (289 milliseconds). ![]() Pingdom tested two things: the average time it took each service to load a page (overhead) and its uptime. Overall, Ow.ly and Bit.ly came out on top, while Tr.im came in dead last (no wonder nobody would buy it). But which one is the best? Royal Pingdom decided to conduct a test over the past 30 days to put nine of URL shortening services through the paces. The rise of Twitter and its character constraints has made URL shortening services popular. You want the redirect to be fast and reliable. After all, the main purpose of URL shortening services such as bit.ly and TinyURL are to redirect you back to the original (long) link someone shortened in the first place. Speed and reliability are also important. Short links are often used for malicious activities to trick the user into trusting a site. This is especially important if the link you are clicking on is not from a reliable source. To access it, sign up for your free Hootsuite trial here.When it comes to shortening links, the brevity of the URL is not the only factor you should consider. URL Unshortener is a free tool to show the user the final redirect of any URL. However, to increase security for our users, we’ve moved the Ow.ly link shortener into the Hootsuite dashboard. Previously, Ow.ly was available to everyone. Why do I need a Hootsuite account to use Ow.ly? Create a vanity URL in Hootsuite by navigating to Account & Settings and then selecting Vanity URLs. Yes, you can create custom links with Ow.ly as long as you have a Team plan or above. Plus, vanity URLs can help boost brand awareness and keep your business top-of-mind. Long links look spammy and untrustworthy, so people are less likely to click on them. For example, Ow.ly is the perfect Twitter URL shortener because it leaves more of those 280 characters for your actual message. Short links are useful if you’re working with a limited character count and don’t want to waste precious caption space on a never-ending URL. Shortening lengthy URLs with a tool like the Ow.ly link shortener can help you create neater links and measure how many clicks they get. Lots! Hootsuite is the most popular social media management platform on earth and lets you manage all your social accounts in one place, schedule messages in advance, track important conversations, and, of course, use the Ow.ly link shortener. Are there any other benefits to using Hootsuite? The Hootsuite dashboard is designed to be user-friendly, so shortening links and tracking clicks is a cinch. When you add a link into the content box of Composer, Hootsuite will automatically give you the option to shorten with Ow.ly and add tracking parameters. Ow.ly is found in the Hootsuite Composer. We’ve put together a guide to all the best URL shorteners to help you decide which one is best for you. We’re partial to Ow.ly, of course, but there are plenty of top-notch link shorteners out there. Each link can be customized with tracking parameters to monitor success using analytics tools. This service is free and limited to 120 requests per day. It allows you to shorten links for free as you compose and plan posts in the dashboard. Your Free URL Unshortener Tool Check Short URL CheckShortURL supports a wide range of URL shortening services, including t.co, goo.gl, bit.ly, amzn.to,, ow.ly, youtu.be, and many others. Ow.ly is Hootsuite’s very own URL shortener. ![]()
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